With great enthusiasm and the presence of impressive new BMW models, the unique three-day BMW Joyland event took place from 9 - 11 June 2023. BMW Group Hellas declared the opening with a spectacular Exclusive Opening Party on Friday 9 June.
In an impressively designed space at Golf Glyfada, customers, partners, celebrity guests and friends of the brand had the opportunity to see 20 new BMW models and enjoy an evening full of music, surprises and passion for the driving pleasure offered by the BMW brand.
Exclusive Panhellenic Premiere of the exciting high-performance BMW XM and the luxurious all-electric BMW i7, the "explosive" new BMW M2, which raises the adrenaline, along with the new BMW X5 and BMW X6, which stand out for their luxurious comfort, design and dynamic performance.
The well-known presenter and actress Betty Maggira, created a very festive atmosphere for the attendees of the evening and the festival mood took off with a live music performance by the top Greek band "Melisses" and with unique performances by Idra Kayne and the Jaguar Bombs.
Among the guests who attended were: Katerina Geronikolou, Evelyn Kazatzoglou, Leonidas Kakouris, Tamta, Stamatina Tsimtsili, etc.
"BMW Joyland is a meeting point with our friends and customers. A place to talk about BMW and how we are moving forward. Through 20 new models, 5 premieres and hundreds of test drives, our guests will learn about new technologies, design, our strategy around the circular economy, connectivity, digital services and of course, experience the ultimate BMW driving pleasure," said Andreas Sieben, President and CEO of BMW Group Hellas.
Two iconic BMW models, donated by the Hellenic Motor Museum, which have left their own unique imprint in the history of the BMW Group, were a special presence at the event: the legendary BMW Isetta, a symbol of freedom and human ingenuity, and the sporty BMW 328, a model known for its performance in historic races such as the Mille Miglia 1940.
BMW Joyland offered fun moments and happenings for BMW brand fans, including test drives with a wide range of BMW models, special information points for exciting products and comprehensive financing services, vehicle charging options and solutions and a variety of genuine BMW accessories. For the little BMW fans, there was a specially designed area for plenty of play and creative activities under the guidance of experts.
