The first thing that
you notice in a car is its colour - in the
Then comes the shape, design and details. A
specific colour can give the car character, make it look like a
special.
Most people choose
their car in a colour that matches their personality: On
Western cultures, for example, red symbolizes boldness & dynamism
- a colour that has always had a special influence on its loyal followers Mazda. A
darker shade such as 'Deep Crystal Blue', instead, it expresses a sense of calm and
severity. Black reflects individuality and self-confidence.
our green approach to nature, comfort and vitality
of youth, while the more neutral and darker colours exude an air of elegance and
respect.
Η Mazda has always chosen progressive colours. In 1960 the first mass-produced
production model, the R360 Coupé, show
in various colour options, including light green, light blue, light blue,
and deep red, delighting customers both for the liveliness and the
for the variety of color options. The model was also offered
and in some two-tone options - a rarity for a model
of the category of economic 'microcars' of
era. In the following years, the Mazda continued to offer
unusual and advanced colours for the models of its entire range. The
iconic Mazda Luce, for
For example, it was available in 'opulent' shades of gold and silver. And
το Mazda MX-5 also
is presented in a palette of bright colours on the streets of Europe in the
the last 30 years. From the classical and sophisticated 'Racing Green' to the impressive 'Racing Orange' of the 30th anniversary edition of the model,
the lovers of this iconic model, always had a choice of one of the
palette of unique shades.
Which colours predominate on the street? This depends on the geographical areas. In 2020, white was at the top of the global rankings on every continent except
one: Europe. The black, was
the second most popular car colour worldwide. However, while
more than 20% of new cars
were black in Europe and Japan, in South America was 10% and about 2% in India.
In recent years, a
new neutral colour is gaining ground: last year, the 29% of the
of new cars was grey and silver. For several years, the
this shade is particularly popular in fashion, technology and the
and in design, without
showing signs of bending. This shade represents strength and resilience and represents the search for the
of truth, knowledge and wisdom. In the era
of uncertainty, it reflects a sense of stability and security. As a result
therefore, grey manages to remain modern and at the same time unchanging in the
time and an ideal choice for the car. As the demand for grey
is still intense, the Mazda enriches the palette of
its colors with the 'Polymetal Grey' and
the 'Machine Grey'.
With the 12 colourful
options, from 'Arctic White' until
the 'Jet Black' - plus the three two-colour ones, for the Mazda MX-30 - η Mazda offers
what customers want. The system
water depth of the Mazda under the name 'Aqua Tech Paint' limits
on volatile organic compounds (volatile organic compounds – VOCs), the
gases and microparticles emitted during the dyeing process, while
reduces CO2 emissions at the same time. That's why Mazda's Aqua Tech Paint
is one of the most environmentally friendly car paint systems in the world.
world. In addition, for its two iconic colors, the "Machine
Grey" and "Soul Red Crystal", the Mazda evolved an even more sophisticated
dyeing technique. It is called Takuminuri, a combination of the Japanese
terms for the "skilled craftsman" (Takumi) and "paint" (Nuri), which enables the brand to mass produce what appears to be
hand-finishing, teaching the paint robots to apply a hand-finished
imitate the techniques of the specialized
of its craftsmen.
