Hyundai Motor Company will lead the electric vehicle (EV) revolution in Thailand with the creation of the IONIQ Lab at True Digital Park in Bangkok. The arrival of the new facility marks a major milestone for Hyundai and its award-winning IONIQ 5, demonstrating the company's firm commitment to achieving a greener future through sustainable innovation around the world.
With an emphasis on innovation and sustainability, the IONIQ Lab will showcase Hyundai's expertise in electric vehicles, while enhancing creativity and collaboration with Hyundai Mobility Thailand.
Mr. Jae Gyou Chung, CEO of Hyundai Mobility Thailand Company, said: "IONIQ Lab begins another exciting chapter in the IONIQ brand journey, following the successful launch of the IONIQ 5 in Thailand. We believe that everyone should have the opportunity to contribute to a better future without compromise.
The IONIQ Lab will serve as a hub for innovation and sustainability. The combination of these two elements in one place shows the country's commitment to shaping the future of mobility. The IONIQ Lab is designed to play an important role in the "Pioneer Playground" - a modern hub that aims to enhance mobility freedom, connectivity, safety and environmental protection. The facility provides a dynamic space for exploring the IONIQ brand's smart technologies and products." The investment in the IONIQ Lab in Thailand underscores our commitment to improving our customers' experiences. Hyundai is not only embracing the future with electric vehicles but also exploring their identity and preparing to share incredible experiences at IONIQ Lab, offering our customers a unique space to experience Hyundai Mobility's electric vehicle technology.
The IONIQ Lab is located on the 1st floor of the building at True Digital Park in Thailand. This state-of-the-art facility exemplifies Hyundai's commitment to pioneering innovations and sustainable practices.
"Hyundai's unwavering commitment to pushing the boundaries of EV technology is evident in every aspect of the IONIQ 5. The introduction of the IONIQ Lab is another exciting chapter that customers will experience in the IONIQ 5 journey. This particular model represents a significant advance in redefining the driving experience for enthusiast drivers in today's modern world."
Drawing inspiration from the past and channeling it into futuristic design
When designing IONIQ cars, the Hyundai team aims to redefine the conventional design rules for both the interior and exterior of the vehicle. The design will evoke emotional efficiency, drawing inspiration from innovation. It all starts with the IONIQ's "Parametric Pixel" lighting that provides an unmistakable design signature in the EV range.
Recently launched in Thailand, the IONIQ 5 has completely transformed the electric vehicle (EV) driving experience with its timeless design, which draws inspiration from the first generation Pony and is evident in its origami-like design features. Its spacious and comfortable interior offers advanced comfort features.
The excellent properties of IONIQ 5 have won many prestigious awards, such as World Car of the Year 2022, World Electric Vehicle of the Year and World Car Design of the Year . He has also been awarded as German Car of the Year 2022 and UK Car of the Year 2022. His accolades among others also include awards from good design and the IDEA.
Combining emotional driving performance and cutting-edge N brand technology
IONIQ Lab incorporates the full design concept of the IONIQ 5 and its innovative features. It marks a new innovative era in the automotive industry that pushes boundaries and redefines expectations. Η brand N Hyundai seeks to offer a new benchmark for high-performance electric vehicles by combining emotional driving performance and cutting-edge technologies.
The success of the brand N is attributed not only to its motorsport heritage, but also to its ambition to create the most enjoyable vehicles to drive for its fans and customers. This commitment is brought to life through development philosophies inspired by world-class motorsports such as WRC, TCR and the Nürburgring 24 Hours. The impact of motorsports and advanced high-performance technologies on production car development has turned performance enthusiasts to embrace Hyundai's N brand.
Mr. Joonwoo Park, Vice President of N Brand Management Group of Hyundai Motor Company, said: "The N brand represents Hyundai's technological excellence and embodies its innovative spirit, propelling it forward with emotional driving performance. Inspired by motorsports, our performance vision is based on three pillars - Corner Rascal, Racetrack Capability and Everyday Sportscar."
Mr. Park continued, "With the advent of the electric age, the IONIQ 5 N sets a new benchmark for high-performance electric vehicles. At IONIQ Lab, we are proud to bring the latest technological advances showcased by the IONIQ 5 N. This model epitomises the N brand's commitment to defining driving pleasure with innovative new technologies for electric cars. Not only is it designed for race tracks, but it also transforms ordinary moments into exciting driving experiences, which is reinforced by our brand slogan "Never just drive".
Hyundai invites customers to discover the innovative design of the IONIQ 5 and the brand's leading emotional driving technology N at the IONIQ Lab. This exceptional vehicle has established a new standard for electrification, demonstrating the idea that thrilling performance can coexist in perfect harmony with environmental awareness.
