The company started in 1924 from a small personal business of automotive and liquid fuels founded by Nikolaos I. Theocharakis in Piraeus. The entrepreneurial extroversion, insight and daring of Nikolaos Theocharakis, from the very first steps, have been the guiding principles of the company throughout the years, which have allowed it to decisively make its presence felt throughout these 100 years. The management of the company, from Nikolaos Theocharakis to his sons, Yannis and Vassilis Theocharakis, and now the reins of management have been passed on to Takis Theocharakis.
Undoubtedly, the company's most important milestone was the beginning of its partnership with Nissan in 1961. This was also the first official representation of Nissan Motor Co. in Europe and one of the first in the world.
The Teokar factory
Another important milestone in the company's history was the foundation of the automotive assembly plant in Volos in 1980 (TEOKAR S.A.). This model project was a benchmark, not only for Nik. I. Theocharakis S.A., but also for the reception and recognition of the automobile in our country. The operation of the plant consolidated Nissan's successful presence in the Greek car market and led it to the first place in sales among all car companies for a long period of time, from 1981 to 1993. From the beginning of the plant's operation until 1995, more than 170,000 cars were assembled.
From then on, many important things followed: In 1989 the milestone of producing 100,000 cars at the Volos plant. In 1994, the foundation of the model Car Parts Distribution and Training Centre in Aspropyrgos - staff training has been a constant objective since the company's foundation. In 2015 the achievement of 600,000 sales of new Nissan cars in Greece.
In early 2023, Nik. I. Theocharakis S.A., faithful to its commitment to environmental protection, completed a large investment of photovoltaic complexes in its facilities in Athens, Aspropyrgos and Kalochori of Thessaloniki, promoting and strengthening environmental awareness as an integral part of its culture. With this investment in photovoltaic panels, the company covers a percentage that now reaches 80% of its existing energy needs, aiming for 100% in the near future.
The group today
The Group through the companies NIK.I.THEOCHARAKIS S.A. and THEOCHARAKIS S.A., Apart from the representation of Nissan, it is successfully active in the marketing of a wide range of products, such as: YOKOHAMA Japanese tires (since 1957), SUZUKI outboard engines (since 1982), SAME & DEUTZ-FAHR agricultural tractors and harvesters (since 1978), Green Machines electric sweepers, KENDA and LASSA tires, BMC large trucks, JAC trucks, REGIS electric light trucks, ADDAX electric light trucks, VMF car batteries, WYNN'S lubricant additives and chemicals, PERMATEX chemical cleaners, and other products.
With a long history of a century of activity in the Greek market, Nik. I. Theocharakis S.A., from 1924 until today, continues its dynamic course with strong foundations and vision for the future. The continuous and consistent course of the company is firmly based on its values, always guided by its people-oriented philosophy, healthy growth, partnerships and business extroversion. Today it is one of the most important business groups in Greece, offering a wide range of products and services. Nick. I. Theocharakis S.A., has succeeded in gaining the trust of its customers and partners, giving back respect, reliability and honesty, while contributing steadily to the Greek economy. The company's history, its strong current presence and its fundamental values are its strongest foundations, allowing it to look to the future with optimism.
