In the context of the joint collaboration, video stories were created that are shown on social media, inspired by the life, daily life and habits of the famous chef, who is associated with his favourite Japanese car brand. The first video that marked the launch of the collaboration was about the legendaryMX-5 roadster and recounted Mr. Kontiza's childhood memories that were inextricably linked to Mazda. The video received wide public acclaim with multiple views on social media.
Inspired by the positive feedback the video received, Mazda Autoone and the video's creators gave the opportunity for their creative work to travel outside Greece. And the result was successful. Now the online campaign'OnceaMazda, AlwaysaMazda'passed the evaluation stage and will be hosted forever in the 'AdsoftheWorld', the largest library of advertising and creative work in the world. The'OnceaMazda, alwaysaMazda' will be available for the next few days on the main page of the AdsoftheWord, while you can always search for it by selecting the category : Automotive and/or country: Greece and/or the brand : Mazda.
