Η Maserati points to the new GranCabrio "To reinforce the Italian beauty and free spirit of the GranCabrio, the brand's latest creation dedicated to those who want to feel alive every day with the wind blowing in their hair, to those who seek a car as a true travel companion to discover the world, Maserati dedicates its own ode to joy: - The all-new Maserati GranCabrio. Our own ode to joy -"
The Italians believe that "A brand new rhythm with a faster beat, a melody that goes hand in hand with a sublime and exciting driving experience, accompanied by images that convey excitement, fun, a desire for beauty, to make the heart rejoice and enjoy every moment to the fullest".
And they liken the new model as "A portrait of pure carefree fun, a celebration of life encapsulated in a short but powerful video commissioned by the production company Movie Magic, the work of Milanese director Marco Gentile - an internationally acclaimed storyteller, previous winner of a Silver Lion at the 2010 Cannes Lions International Festival of Creativity and a writer of music videos and advertising campaigns for global clients - who immerses the Maserati GranCabrio in the warm, vibrant atmosphere and stunning panoramas of Salento, Puglia. The region and its magnificent unspoilt views and corners of understated and exclusive luxury embody the most original and distinctive Italian spirit, speaking to the world as nothing else can, with an unmistakable attitude that embodies this country's infectiously joyful way of life."
Free spirit
Just like the spirit of the Maserati GranCabrio and those who decide to get behind the wheel of the new Trident convertible, where elegance and performance bring every emotion to life and take it to a higher level.
"Sing as if no one can hear you. Love like you've never been hurt. Dance like no one is watching. And drive like the best is yet to come," is the aphorism chosen to define Maserati's expression in creations such as the GranCabrio, a sports car capable of offering the best possible comfort to enjoy every mile of your life.
The video created for the recent launch of the GranCabrio Trofeo - a 100% diamond made in Modena and a manifesto of the most complete countryside driving - offers an introduction to the music of the waves at sea: the power of nature merges immediately into a thrilling crescendo with the thunder of the Nettuno engine. Meanwhile, the unmistakable refrain of "Ode to the Haro" comes first as a whisper as if on tiptoe, and then explodes into a rock version created especially for the Maserati GranCabrio, the setting for atmospheres of celebration, sharing, freedom and pure enjoyment of the beauty around us.
A concert of emotions and passions, in the most authentic Italian and Maserati style. An invitation to live life in our own way.
"The all-new Maserati GranCabrio. Our ode to joy", was unveiled on Monday afternoon on the brand's official YouTube channel and is also available on all the brand's main digital platforms.
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