"Letter to"
is the Japanese word for the Paulonia tree (Paulownia), which is known for its ability to
absorbs 10 times more CO2
than any other plant. Once a hectare with trees of the species, they can be
"clean" 30 tonnes CO2
per year, a quantity equivalent to the emissions of that year for that
gas from 30 cars for the same period. Inspired by this
separate plant, the Letter to Technologies and the department e–Mobility of Stellantis created a groundbreaking application based on the award-winning, new
purely electric Fiat 500.
Η news Application presented From their Cristiano Fiorio,
Brand Marketing Communication of
Stellantis on
την Europe, Gabriele Catacchio, e-Mobility Program
Manager and Giorgio
Neri, New 500 Commercial Launch Manager & Fiat e-Mobility Manager. The three members of the Stellantis described the programme Letter to starting with Mr. Fiorio: "The simple,
but also a pioneering idea of Letter to Technologies we were drawn
immediately attention. AThis is none other than the
rewarding drivers who respect the environment. The combination of this idea
with the features of the new electric 500, the most advanced electric
city car, they fit together in a perfectly natural way."
Η Letter to Technologies established
in Great Britain in 2020, from the Mauro Tue Benedetto, Luca Rubino and Kai Schildhauer, with a mission to accelerate initiatives that support sustainable
practices. By cue "Think Big. Act Green", for
την Letter to every action, every initiative, as much as
small and small can contribute to the effort to protect the environment.
The KiriCoin is one of them, aiming to
rewarding "green behaviour", so that the more environmentally friendly the
environment one is in, the more one wins.
The basic idea behind this pioneering project is to
are rewarded with the cryptocurrency KiriCoin the drivers of the new electric Fiat 500 following
an environmentally friendly driving style. It is an idea that
applied for the first time in the automotive sector. Mr. Catacchio, e–Mobility Program Manager of Stellantis reports
about: "We want to support the
our customers who follow environmentally friendly practices and to help them
we offer exclusive privileges. All they need to do is
drive their new electric 500 and collect their new KiriCoins through the
Application Fiat app.
Data such as distance, speed, acceleration/deceleration rate,
"upload" to the platform of Letter to and
are converted to KiriCoins via
of an advanced algorithm. Then with the KiriCoins that
collected the user can buy products and services".
The conversion of the KiriCoins in goods
and services is extremely simple, as Mr. Neri, New 500 Commercial Launch Manager & Fiat e–Mobility Manager: "For the
support for such a pioneering idea needed an equally pioneering
car, such as the new electric 500. A milestone of motoring with
leading connectivity, which rewards users with KiriCoins and their
enables the purchase of environmentally friendly products from companies
who share the same ideas as us about sustainable practices."
In the driven urban environment a kilometre is worth about one kilometre KiriCoin, i.e. 2 minutes
of the euro. Therefore, with an average use of 15,000 km per year, the user will save approximately
EUR 150. This is the basic idea which is evolving so that the user can
increases profit according to the way it drives. Through the system
multimedia Uconnect and the
operation eco:Score ο
driver receives a score between 0 and 100 for how friendly the driver is to the
environment leads. The drivers with the
best scores will receive additional special offers from partners
program such as the Amazon, Apple, Netflix, Spotify Premium and Zalando.
This pioneering initiative could only start with a
as innovative a car as the new electric 500. With its aura
of the legendary 1957 500, the new electric 500 offers a pleasant, practical,
comfortable and environmentally friendly automotive solution, but also a total
an ecosystem of products and services. With autonomous driving level
2, advanced multimedia system compatible with both networks 5G, but also a choice of bodywork (hatchback, convertible and 3+1), the new electric 500 is the most
special city car.
The cooperation with the Letter to will allow the Stellantis to set three world firsts in the field of
car. The first is the ability to collect cryptocurrency simply by
driving a car. The second is access to a range of user-friendly car
the environment of products and services, while the third is h providing extra
privileges for drivers who follow an environmentally friendly way of driving
Driving. Another practical, economically viable and environmentally friendly
initiative of the department e–Mobility of Stellantis.
Η video presentation of the new innovative
program of the department e–Mobility of Stellantis and the
Letter to Technologies is available below :
