FIAT

"DOLCE VITA BY DESIGN" : Ode to Italian aesthetics by FIAT

Featuring the new, all-electric 500, FIAT presents in three videos in a unique way why its legendary model is the ultimate expression of "Dolce Vita by Design".

FIAT

The summer and the gradual return to normality fill life in the city with optimism and joy, feelings uniquely described by the Italian "dolce vita". The FIAT 500 has been an integral part of Italian culture since its creation, bringing the sense of "dolce vita" to urban centres in an emphatic way.

In its modern, all-electric version, the 500 is characterised as never before by the "Dolce Vita by Design" philosophy, which is presented in the three videos created by FIAT featuring the model that is a milestone for the company and the automotive industry as a whole. Designed, developed and manufactured in Turin, it is a 100% Italian product, which in addition to its distinctive style, ensures comfortable and safe journeys thanks to the advanced electric drive set used and its high technological background, elements that make it ideal for those who respect the environment and at the same time want to stand out. At the same time, like all generations of the legendary model, the new electric 500 is full of smart design solutions that make everyday life easier and more enjoyable.

In the first scene set by FIAT featuring the 500, the hatchback version of the model plays the key role, which is the version that leads the brand's transition to electrification and an environmentally and human-friendly car. In the second, the baton is passed to the convertible version, which is inextricably linked to freedom and joy, while in the third, the innovative 500 3+1 with its "magic door" emphasises that, practicality and style are two far from incompatible concepts.

The new, all-electric 500 is the only electric car in its class available in three body styles, which despite their distinct characteristics have exactly the same dimensions, revealing the ingenuity and essence of Italian design in all its glory. All of the above elements have so far made the 500 the most popular city car in Europe, but in Greece.