Alfa Romeo, Past and Present, always in red

Inextricably linked to style and dynamism, Alfa Romeo is also intertwined with the colour red, an element that remains timelessly present in its models, as visitors to the REB Concours were able to see.

The end of June in addition to her birthday Alfa Romeo on the 24th of this month, brought another important moment for the brand, with its presence at the REB Concours, a special event in Rome where 70 of the most beautiful cars from the beginning of the twentieth century to the 1970s were "invited".

 

With the choice between such distinctive models that have marked the history of the brand being no easy task, Stellantis' Heritage department thought it was no risk, bringing two of its rarest and most beautiful models to the REB Concours: the legendary Alfa Romeo 8C 2900 B (1938) and 33 Stradale Prototipo (1967). Next to them, the brand's modern supercar, the collector's Alfa Romeo Giulia GTAm, in its first official appearance for the Italian public.

A common feature of all three cars, which characterise three different periods of the brand, is the red colour. From the 1920s, Italian racing cars were painted in "rosso corsa" at a time when the colour of the car was determined by the nationality of the manufacturer rather than the sponsors. The choice of this colour had its roots several years earlier, in 1907, when Prince Scipione Borghese won the Beijing-Paris marathon, driving a red ITALA. The prince's prize for this feat was just a bottle of champagne, but the colour of his car would forever go down in history, characterising Italian racing cars in his honour.

The history of the two classic Alfa Romeos at the REB Concours is also rich. The speeding 8C at the 24 Hours of Le Mans in 1938 surprised the competition, losing an impressive victory due to a mechanical problem. Similarly, the 33 Stradale Prototipo is considered one of the rarest, yet most beautiful Alfa Romeos ever built, while also providing the basis for well-known designers such as Bertone, Pininfarina and Giugiaro to create their own futuristic masterpieces.

Red and also collectible is the modern Giulia GTAm, a model with blistering performance, which will be produced in just 500 units. In fact, the car found alongside the 8C and 33 Stradale was the GTAm number 000/500, the prototype with which Alfa Romeo revived the concept of the 1965 Giulia GTA, one of the most successful models during its 111-year history, in 2020. Alongside the three 'official' entries at the event, there were other Alfa Romeos on site, with the privately owned 1929 6C 1750 Sport winning the Gentlemen Drivers Award.