BMW Group Hellas and BMW Group Financial Services take the next important step in strengthening their commitment to the Greek market by jointly announcing the establishment of BMW Hellas Leasing, which has been created to offer a full range of premium leasing services for the BMW, MINI and BMW Motorrad brands.
The choice of leasing by an increasing number of people in the car market is linked to the increased mobility needs of consumers, as it allows easier access to the most technologically advanced, safe and efficient (lower emission) vehicles. Andreas Modlmayer, CEO of BMW Group Financial Services Hellas, said. More and more customers are looking for flexible and digitally sophisticated leasing solutions. Our decision to create a new company comes at the right time to respond directly to the evolving needs of our customers."
Special emphasis on the changing needs of customers
A strong commitment to the customer has been and remains the cornerstone of all BMW Group business activities in Greece. With more than 20 years of presence in Greece, BMW Group Hellas excels in creating a distinctive customer experience with luxury models that offer an unrivalled driving experience, contribute to good energy management, ensure the highest safety standards and adopt the latest technological connectivity features.
As Christopher Puth, CEO of BMW Group Hellas, said, "We put the customer at the centre and want to maintain our strong growth performance and momentum in the coming years. We are focusing on a more flexible and more innovative growth model that meets the diverse needs of customers, which can range from owning a vehicle to leasing or even other forms of car ownership."
H providing digital solutions, creating an integrated service package and leveraging the customer-centric ecosystem of the BMW Group at the heart of the new company's activities Leasing
Η provision of digital services is particularly important, as leasing customers demand modern, time-saving service. Digital functions such as access to BMW Group apps, the customer portal and the speed of processes make things easier for customers and improve their overall experience.
The second axis is the Development premium services for BMW Group customers. These include personalised vehicle configuration, a complete maintenance package from BMW, MINI and Motorrad Authorised Repairers, and the provision of a replacement car exclusively from the BMW Group. In addition, at the end of the leasing contract, customers can use the possibility of direct contact with BMW Group Hellas Leasing staff to renew their contract and easily switch to the next new model.
The third important axis of the new company is the The BMW Group's Customer-Oriented Ecosystem. BMW Group Hellas Leasing, in cooperation with BMW Group Hellas and the Official BMW, MINI and Motorrad Dealer Network, creates the framework for the customer to enjoy unparalleled quality on every journey. Such an integrated approach includes unique services that increase customer satisfaction, loyalty and long-term relationships with customers, while creating value beyond the lease contract.
Sustainability and Electric Vehicles at the heart of BMW Group Hellas Leasing
The transition to premium, sustainable mobility with the aim of reducing CO2 and noise pollution requires increased information and guidance. This new leasing company will be instrumental in helping customers transition to electric vehicles, supporting a more sustainable and environmentally responsible mobility model. Leasing will play a vital role in this transition by providing easier access to electric vehicles, thus contributing to a better future.
