A few days before its Official Launch on 17 February, the new MINI Countryman is presented in an impressive way in the centre of Athens at the attica City Link department store. Using artificial intelligence (AI) technology, MINI's adventurous all-rounder model is digitally displayed in two central windows on Panepistimiou Street, captivating the eyes of passers-by.
High-definition screens have been installed in the windows of the luxury department store and through them the much anticipated new MINI Countryman takes us on a journey to unique locations, as captured by the architect-creator Kostas Spathis, who was responsible for the creation of the AI video.
With the main message of the campaign being "NICE TO MEET YOU AGAIN", MINI invites the passers-by of Panepistimiou Street to visit the attica City Link department store until February 18 to experience an exciting digital experience by seeing the new MINI Countryman.
