SKODA presented the "NEXT LEVEL - SKODA STRATEGY 2030" strategy, which will take the brand into the current decade, with a view to 2030. The strategy, as presented by Thomas Schäfer, CEO of SKODA AUTO, includes ambitious goals. The brand will seek to expand further internationally, become even more electrified and fully enter the digital age. In terms of sales, in Europe the aim is to enter the top five most popular brands, while globally the goal is to top major markets such as India, Russia and North Africa - regions where SKODA is already the spearhead of the Volkswagen Group. At the national level, the goal for the Czech brand is to become a centre for the development of electrification within the Group. Already the Czech Republic is the only country outside Germany where electric models based on EVs are being built, and SKODA AUTO factories are manufacturing components for Group electric models, with high-voltage batteries soon to be added to these.
The new strategy extends the previous one, known as Strategy 2025, with a time horizon of 2030. The successful launch of the all-electric ENYAQ iV a few weeks ago will be followed by the FABIA, which aspires to bring new customers to the brand thanks to its more hi-tech profile and modern design, combined with a very attractive price. At the same time, the addition of at least three new electric models to SKODA's portfolio, smaller than the ENYAQ iV, will bring the brand's electric models in Europe to 50-70% of the total range.
On an environmental level, SKODA aims to reduce the total pollutants emitted by its fleet globally by 50% by 2030, compared to 2020. Already SKODA plants are environmentally neutral in terms of carbon footprint and the aim is to achieve this for all of the brand's plants in the Czech Republic and India by 2030.
These, combined with growth in terms of financial indicators (8% return on sales), workforce development opportunities (by 2030 one in four management positions will be held by a woman) and the simplification of the range offered (thanks also to electrification), should ensure SKODA even greater growth in the current decade.
