OMODA & JAECOO sales volume reached 20,184 units in July! Spain is the first market for OJ in Europe, where it exceeded one thousand units.
The new chapter in the OMODA & JAECOO story is written with impressive sales performance as the combined sales volume in July reached 20,184 units, continuing a trend of monthly sales above 20,000 units for the third consecutive month. Since their launch 15 months ago, total sales have exceeded 280,000 units!
Significant growth was also seen in Spain, where since the launch of OMODA & JAECOO in February, sales have continued to increase. In July, 1,018 units were sold, an increase of 18% compared to the previous month, with total sales of 3,636 units in five months.
Throughout July, OMODA & JAECOO reinforced their presence through various events, combining the brand with sport and communicating the "More Than Cars" philosophy. Activities such as the "Go Paris" mission and "Brand Night" were important milestones.
Global market expansion was also notable, with the press conference in Italy to announce the entry into key European markets, the launch of new cars and presence in countries such as Saudi Arabia, Kuwait, Turkey and Malaysia.
OMODA & JAECOO continue to produce high quality products according to international standards. In August, the brand's CEO will participate in high temperature testing of the new OMODA 7, confirming the brand's commitment to excellence and reliability.
The world's premier sporting event held every four years is in full swing, with athletes challenging the limits with incredible speed and power on the field. At the same time, emerging personalised brands OMODA & JAECOO are also demonstrating a dynamic speed in the global car market. In July, global exports of OMODA & JAECOO reached 20,184 units, achieving sales of more than 20,000 for three consecutive months in 2024. Since their launch on April 4 last year, sales have grown rapidly, reaching a total of 284,872 units.
The European Union is an important market for OMODA & JAECOO, with Spain being their first market in the EU. The company made its official launch in February and sales have continued to grow since then. In July, sales reached 1,018 units. As a new company, the OMODA & JAECOO have a market share of more than 1% in the category SUV C in Spain, up 18% from the previous month, with total sales of 3,636 units. Their rapid growth demonstrates the excellent quality of their products and their good market perception.
Leveraging world-leading events to promote
July can be described as the "month of sporting activities" and the OMODA & JAECOO organized the mission "Go Paris", covering four European countries: Spain, Italy, the United Kingdom and Poland. Activities such as " Brand Night " and "Pop–up store" took place under the Eiffel Tower.
During this European expedition of almost 5,000 kilometres, dozens of representatives from the fashion, technology and automotive industries drove the models OMODA 5, OMODA 5 EV and JAECOO J7. They took part in various activities such as camping, wine tasting, kayaking and paragliding, reinforcing the brand's concept of individuality, transparency and inclusiveness.
In mid-July, the OMODA & JAECOO participated in the Speed Festival of Goodwood in the UK, where the Duke of Richmond cut the ribbon for the first public appearance of the series off–road of JAECOO in Europe. In South Africa, the OMODA & JAECOO sponsored the final of the mixed martial arts event EFC 2024.
Looking back, the impact of top sporting events on brand equity is immediate. The synergy of OMODA & JAECOO with several top events in July will help to further develop the brand. The ecosystem "More Than Cars" of OMODA & JAECOO was perfectly expressed in the deal "Mobility + Sports“.
In addition to strengthening links with consumers through sporting events, the OMODA & JAECOO are organising their annual Global User Summit, which will start in mid-October. In early August, they launched a global star user selection and recruitment activity, where winners will have the opportunity to attend the conference and experience the value of the personalized ecosystem LOHAS of the brand.
Based in Europe and targeting the global market, the OMODA & JAECOO demonstrated their determination to create a world-class brand. In July, they achieved sales growth and expanded their global presence in conjunction with international sporting events. In early July, in the presence of many Italian leaders, they held a major press conference in Milan and began offering "full system" services. Europe will be an accelerator for OMODA & JAECOO in the global market.
In July, they were also successful in other markets such as Saudi Arabia, Kuwait and Malaysia. At the end of July, they completed their first showroom partnership in Morocco, starting a new journey to Africa.
The OMODA & JAECOO face international competition with courage and choose strict quality standards. Their first global model, the OMODA 5, has received the 5-star certification from the E–NCAP in Europe and the A–NCAP in Australia. The OMODA 7, the second global model of the series OMODA, announced this year, is to undergo extremely high temperature tests in the Turpan, known as "The Furnace". The company's CEO will personally participate in this test, Shawn Xu, demonstrating the brand's confidence in the power of the new car and its determination to climb to the top with hardcore quality.
Since their establishment, the OMODA & JAECOO have set a strategic goal of global expansion. They understand that creating a world-class brand is a long-term process of exploration. In the future, they will accelerate product development, channel configuration and logistics systems by adapting to local conditions to offer better products and services to users and continue to deliver exceptional mobility experiences to global users.
