Η Kia announced more
details about the young people
goals and aspirations for the future during the course of a
digital event. Supported by the new main slogan, "Movement that inspires", η Kia Reveals
today new elements of a strategy that will enable it to overcome the
vehicle manufacturing to create sustainable mobility solutions for the
Customers.
Marking the brand's departure from the traditional business
of the model, the Kia announced a new corporate name. Removing the "Motors" from the
its name (until now "Kia Motors Corporation"), η Kia will be extended to
new and emerging business sectors by creating innovative products
and mobility services to improve the daily lives of customers.
Ο Ho Sung Song, President and
Managing Director of Kia Corporation, he comments:
"In Kia, we believe that
transport, mobility and movement are human rights. The
Our vision is to create sustainable mobility solutions for
consumers, communities and societies worldwide. Today we are beginning to
we are realising this vision with the launch of the new our corporate objectives and our strategy
for the future".
Introducing the new goals and the new
slogan of Kia: 'Movement that inspires'
The new slogan of the Kia 'Movement that inspires' presentations
today forming the heart of a brand manifesto that reflects the brand's
new objectives of the Kia: to inspire consumers through products and services, as well as by
their experiences with the brand.
It also underlines that movement is at the basis of human
development. Movement allows people to see new places, to meet new people, to meet new people.
new people and have new experiences. This connection is the
essence of the new Kia - contribute to human progress by providing innovative spaces within
of the car, exciting new products and useful, convenient services that
inspire customers and free up time for activities that
enjoy more.
Ο Artur Martins, Senior Vice President, Head of Global Brand & Customer Experience of Kia, stated: "Η
movement has always been at the heart of our brand and the movement of people has always been the
the core of our activity. Movement helps humanity move forward
constantly, improving and evolving. That is why in Kia we believe that
the movement inspires new ideas".
Η Kia
has been active in the moving industry for more than 75 years
starting with the creation of Korea's first domestically manufactured bicycles
and continuing with the manufacture of motorcycles and delivery trucks. Today, the Kia is one of
the world's largest automotive manufacturers, providing passenger vehicles
high quality and value to millions of people around the world.
In the context of its new objectives, the Kia will meet the changing expectations of
customers about how they move and how their movement affects the world around them
their. Consumers are increasingly looking for more flexible, environmentally friendly
and integrated forms of transport.
The new strategy of the Kia is to respond and develop to these
changing expectations a series
products and services to meet the needs of customers in markets throughout the world.
the world. This will provide greater access to a wider range of
environmentally-oriented mobility products and services that will cover
the growing demand from customers around the world for flexible,
customisable, personalised mobility solutions, supported by
data and new technologies.
The broader vision of the Kia Corporation for sustainable
mobility
Reflecting the brand's broader vision of mobility, the Kia announced
today a new corporate name, as it expands into new business
areas to promote sustainable mobility. Removing the "Motors" the new
company name of the Kia shows commitment to the long-term business strategy of "Plan S" which
announced in 2020 and will lead the brand to become a leader in the
future mobility industry, expanding its activities to
include EVs, mobility solutions and services, specialised vehicles
construction and much more. Alongside these efforts, the Kia will promote
at the same time, more sustainable production through the use of clean energy and
recyclable materials.
Η Kia Focus
the increasing popularity of battery electric vehicles (BEVs) and plans
to strengthen its global product range with the launch of seven new BEVs by 2027. The
These new models will include a range of passenger vehicles, SUV and MPV in many
Accusations. Each of them will incorporate leading technology for great autonomy
and fast charging using the new global variable electrical
platform (E–GMP) of Hyundai Engine Group.
Η Kia Develops
also a range of new special vehicles (PBV) for corporate clients. These
specialised vehicles will be based on flexible platforms "skateboard" and will have
variable bodies, designed to meet specific needs
mobility of a wide range of corporate fleets. The cooperation with Canoo and Arrival means that the
Kia PBV will be able to
offer different bodies adapted to a platform "skateboard" which
integrates everything and is tailored to the functional requirements of the
users.
The demand for PBV is expected to increase fivefold by 2030 due to the rapid and sustained
the development of e-commerce and shared services
cars. The Kia PBV will be designed in such a way
in such a way as to meet the needs of the companies and customers of the fleet
Vehicles. For example, these could include shared cars
utility vehicles, low-floor supply vehicles and delivery vehicles.
The change in the name of the company also means a diversification of the
the work culture of the organisation. The President Song he explains: "The change of corporate
name and logo is not only an aesthetic improvement.
It represents the expansion of our horizons and the establishment of new and
emerging businesses that meet and exceed the different needs
of our customers worldwide. More importantly, it also means the
adapting our work culture, activating creativity
of all our employees and creating an inspiring working environment
environment".
Development of environmentally friendly services
mobility
Another strategic objective of the "Plan S" is the
commitment of Kia To
diversify its activities to offer environmentally friendly products and services
environment mobility services, focusing on electromobility and autonomous
driving in large, global urban centres.
In addition, the Kia strengthen support and partnerships with businesses that provide
global mobility solutions, differentiating mobility services in
global strategic areas. In 2018, the company invested in Grab, the largest
company providing transportation, food delivery and payment solutions to the
Southeast Asia. In March 2019 it did the same with the Ola, an Indian
company offering vehicle sharing (peer–to–peer ridesharing), services
transportation with relaxation, taxi, food delivery and other mobility services
including WiBLE, a car-sharing consortium with Repsol, the largest
Spain's energy company, in Madrid. H Wible, which
operating since September 2018, utilizes 500 Kia Niro Plug–in Hybrid EVs (PHEVs) through a
process that allows users to rent them without any commitments and
return them within the service area. The WiBLE remains one of the most
successful joint mobility programmes in Europe, with more than
130,000 members. A new service, the KiaMobility, presented throughout Italy and the
Russia in September 2020, accelerating the transformation of the company into
mobility solutions provider while in the coming years will be extended to many other countries.
Coming soon: The first new generation BEV of Kia and a new
design philosophy
The first of the BEV the next generation of Kia will be presented in the first quarter of 2021,
reflecting the focus of the Kia in electrification. Based on the new technology E–GMP, this BEV will have
design inspired by crossover, a range of more than 500 kilometres and
high-speed rapid charging of less than 20 minutes. It will also be the
first global model to carry the new logo of the Kia.
With the growing range of BEVs of the Kia aims at a 6.6% share of the global market BEV by 2025 and
global annual sales 500.000 BEV by 2026.
Also the Kia will reveal
in the coming weeks more data and information about the new
design philosophy for its future products and services, which will
reflects the transformation of the brand.
Ο Karim Habib, Senior Vice President, Head of Kia Global Design Center, he explains:
"We want our products to offer an instinctive and natural experience that
can improve the daily lives of our customers. Our goal is to
design the physical experience of our brand and create prototypes,
sophisticated and exciting electric vehicles.
