Hyundai was named the "Most Innovative Brand" in the Autonomous Driving & ADAS category, confirming its leadership in technology and mobility. The Center of Automotive Management (CAM), one of the most trusted research institutions in the automotive sector, rewarded Hyundai in the Automotive INNOVATIONS 2023/2024 Awards for its innovations in the field of autonomous driving and advanced driver assistance systems (ADAS).
This recognition was the result of a detailed evaluation of around 1,000 innovations, based on criteria such as originality, timelessness and consumer benefit. In recent years, Hyundai has evolved from a traditional automaker into a leading provider of smart mobility solutions, investing heavily in research and development and innovating in cutting-edge technologies.
In 2023, Hyundai Motor Europe established Hyundai Connected Mobility (HCM), focusing on improving the driver experience through advanced digital services and mobility solutions. HCM aims to create a connected ecosystem that meets customer needs by leveraging technologies such as Software Defined Vehicles (SDV), Over-the-Air (OTA) updates, and Vehicle-to-Everything (V2X) solutions.
This award confirms Hyundai's commitment to lead the way in connected mobility and provide customers with a fully personalised and innovative driving experience.
Hyundai Connected Mobility enhances the in-car experience through advanced digital services, mobility solutions and flexible access to Hyundai vehicles
The Center of Automotive Management (CAM), an independent scientific research institute for automotive and mobility research based in Germany, has named Hyundai the "Most Innovative Brand" in the Autonomous Driving & ADAS category at the 2023/2024 Automotive INNOVATIONS Awards.
This award was arrived at through a rigorous evaluation of around 1,000 innovations in various categories, focusing on factors such as originality, timelessness and customer benefit.
In recent years, Hyundai has undergone a remarkable transformation, evolving beyond the automotive industry to become a leader in smart mobility solutions and cutting-edge technologies. The company has invested heavily in research and development to create innovative solutions that envision the future of mobility beyond traditional modes of travel.
In 2023, Hyundai Motor Europe announced the establishment of Hyundai Connected Mobility (HCM). This company is dedicated to improving the driver experience and promoting a safer, smarter and more connected way of travelling.
HCM's strategic innovations, alongside Hyundai's broader development in recent years, have been instrumental in gaining this outstanding recognition from CAM.
"We are very proud to be named the "Most Innovative Brand" in the Autonomous Driving & ADAS category by the Center of Automotive Management, said Marcus Welz, CEO of Hyundai Connected Mobility. "This award confirms our commitment to transform mobility and redefine the in-car experience by creating connected ecosystems that put customer needs at the center."
Embracing the concept of Software Defined Vehicles (SDV), HCM aims to provide personalised value-added services through digital and connected car technologies. As a matter of fact, all Hyundai vehicles from their base versions feature Bluelink® services that offer a range of leading connectivity features, enhancing the driving experience with real-time data, remote access and many more in-car functions. Other digital services including Over-the-Air (OTA) updates, Features on Demand (FOD) and Vehicle-to-Everything (V2X) apps also play an important role in the customer experience. These integrated connectivity and entertainment solutions were key factors in winning the CAM Innovation Award.
Hyundai Connected Mobility aims to improve the driver experience by providing solutions that align with the ever-changing needs of customers.
