According to Interbrand, the leading organisation in corporate brand evaluation, Nissan, for the fifth consecutive year, has been recognised as one of the most valuable brands in the world. Specifically, with this year's annual Best Global Brands report published by Interbrand, Nissan was ranked as the 43rd most valuable brand in the world , an increase from last year's ranking (in 49th place). With its brand value soaring to over $11 billion, Nissan was ranked as the 4th fastest growing brand in the world !
This recognition reflects Nissan's ongoing efforts in achieving high results, with a continuous increase in the visibility of its brand. Nissan's active role in building enthusiasm for the brand can be seen both in the expanded reach of its Intelligent Mobility plan for safer driving, and in the increased brand awareness through various high-profile sponsorships, such as the 2016 Rio Olympics and the UEFA Champions League.
This report cites several reasons for Nissan's jump in this year's brand rankings, including the following:
- Nissan's long-term vision to increase brand awareness through the strategic use of digital platforms and technologies,
- Forging new partnerships, such as the recent global agreement with Microsoft, which focuses on the connectivity of vehicles and related services,
- The launch of new, innovative products, such as the Serena with ProPilot technology and the GT-R NISMO,
- Maintaining a strong commitment to customer satisfaction; and
- The successful creation of new forms of brand expression, as illustrated by the recent opening of the Nissan Crossing complex in Tokyo's Ginza district.
Interbrand's methodology focuses on ongoing investments and brand management as part of the brand's assets, taking into account financial performance, the importance of the brand in the consumer's purchase decision process, as well as the brand's strength on the global business map.
