The Sfakianakis Group announced the start of sales in the Greek market of BYD passenger cars, the world's leading manufacturer of New Energy Vehicles. The event took place on March 20, at the imposing Zappeion, while guests of honour had the opportunity to see first hand a range of exciting electric cars.
At the same time, it marked another milestone for BYD in Europe, marking its first launch in 2024, as the brand continues to offer innovative and affordable eco-solutions to European consumers.
BYD (Build Your Dreams), known worldwide for its pioneering expertise in power battery development and innovation in environmentally friendly technologies for a more sustainable future, with a vision to reduce the Earth's temperature by 1°C (''Cool the Earth by 1°C''), makes available to the Greek public its wide range of electric and Plug-In Hybrid cars, equipped with advanced technology, attractive design and superior active and passive safety.
The first two BYD models to be distributed in Greece by the Sfakianakis Group are the compact BYD ATTO 3 (C-SUV) and the luxury BYD SEAL (D-Sedan), followed by the BYD DOLPHIN (C-Hatchback) and the BYD SEAL U (D-SUV), which will be available in both a pure electric (BEV) and a Plug-In Hybrid (PHEV) version.
Their unveiling took place at an event at the Zappeion Hall, a place of great symbolism and historical value for Greece. This important moment for the Sfakianakis Group was honoured by the presence of personalities from the political, journalistic and business world, as well as top executives from BYD Europe.
During the presentation, the journalist and Master of Ceremony, Mrs. Evi Fragaki welcomed the guests and spoke about the sustainability strategy of BYD and the Sfakianakis Group. Then, the President and CEO of Sfakianakis Group, Mr. Stavros P. Takis, presented the Group's strategy and the vision of the next day, while unveiling the new corporate identity of the Group, which marks the next chapter of a long and dynamic course.
Mr. Stavros P. Takis said: "The Sfakianakis Group, with 65 years of experience, is an integral part of the modern automotive history of Greece. The inspired vision, the clear strategy, the investments made over the years and our human resources contribute to the success of the Group. We are honored to welcome BYD, the world's leading manufacturer of New Energy vehicles, to the Sfakianakis Group's large family and together we will lead the developments for a more sustainable future in Greece as well."
On the BYD side, Mr. Michael Shu, Managing Director BYD Europe, welcomed the Sfakianakis Group to the BYD family: "This is BYD's first national launch in Europe this year, making our cooperation with the Sfakianakis Group in Greece particularly important. We share a common vision and a mutual commitment to inspire and promote sustainable mobility with an innovative and wide range of products offering multiple choices of top technology and equipment. We are committed to making electric mobility more accessible to more consumers and with our partner, Sfakianakis Group, we are dedicated to providing a very high level of sales and after sales services to Greek consumers."
Revealing theo future of electromobility
The first two models that embody BYD's vision for a sustainable future and are already available in Greece are the following:
BYD ATTO 3: A spacious and dynamic C-Class SUV, designed for drivers looking for high performance in an electric vehicle, while enjoying the comfort and technology offered by the safety and multimedia systems. Comfort version price : 37.990€
BYD SEAL: A dynamic D-Class sport sedan with an attractive design ideal for drivers looking for luxury and style in their daily electric mobility. The SEAL was among the finalists in the "European Car of the Year 2024" vote and is in contention for the title at the "World Car Awards 2024". Design version price: from 45.990€
BYD models benefit from the innovative battery technology, Blade Battery which revolutionizes the areas of safety, durability and performance. Key features of the battery are that it uses no cobalt, is a structural part of the car and has successfully undergone the toughest passive safety tests such as the Nail Penetration Test.
In 2023, BYD's annual sales of New Energy Vehicles exceeded 3 million units, underscoring its position as the global leader in NEV sales. Since entering the European passenger car market in October 2022, BYD has worked with local partners and opened over 250 stores in 20 countries in Europe.
A nationwide network of exhibitions and service
The first two BYD stores are located in Athens (57 Kifissias Avenue, Maroussi and 173 Athens Avenue & Kifissos Avenue), where potential buyers can see the electric BYD ATTO 3 and BYD SEAL, drive them and place their orders directly.
The Sfakianakis Group, aiming at absolute customer satisfaction and ensuring a high level of service, has designed and implements the expansion of both the Group's retail network and the network of authorized partners throughout Greece, always offering top service in sales and after sales.
