FC Barcelona players had an exciting driving experience with the new FC Barcelona CUPRA...at the Terramar track. The footballers had the opportunity to feel the world of CUPRA by exploring all the models of the brand and discovering the powerful emotions one can feel when driving a CUPRA. Immediately afterwards, players had the opportunity to choose their favorite car and customize it to their liking.
"Our relationship with FC Barcelona is more than cooperation. And we and the club we have a defiant spirit and winner's ambition that set us apart. We also share a common commitment to future generations of talent and car enthusiasts," said Ignasi Prieto, Chief Brand Officer CUPRA. "We wanted to offer players an unforgettable driving experience. Players had the opportunity to choose and drive in a unique location, on the track Terramartheir own heroes."
The Terramar track, where CUPRA was born in 2018 and is the fourth oldest track in the world, hosted an event for FC Barcelona players, their coach Hansi Flick, CUPRA ambassadors Marc ter Stegen, Ronald Araujo, Frenkie de Jong, Raphinha and Pedri, as well as young talents such as Gavi, Alejandro Balde, Fermín López and Marc Casadó.
An ultimate experience CUPRA
The FC Barcelona players, after being welcomed by Ignasi Prieto - Chief Brand Officer of CUPRA, had the opportunity to discover the whole CUPRA range and get inspired by it. They drove on the Terramar track the petrol & hybrid electric models in VZ versions.
They all shaped their own new CUPRAs, choosing different models and versions, colours, wheels and equipment. The legendary CUPRA Formentor, the new CUPRA Terramar and the brand's first electric SUV coupe, the CUPRA Tavascan, were among the players' first choices.
More than just cooperation
CUPRA recently renewed its partnership with FC Barcelona until 2029, continuing to be the Official Car Partner of the famous Club and the Official Car for the next five seasons.
CUPRA will deliver the personalised cars to FC Barcelona players in the coming weeks, reinforcing its global presence and its commitment to sport and young talent.
