2021 is a special year
for the Jeep®, which this year celebrates its 80th anniversaryα her birthday. Eight decades
leading position in vehicles 4x4, freedom of movement and adventure.
The legend of Jeep begins in 1941 with the famous Willys MB -the first vehicle 4x4 mass production; it develops over the course of
years through the continuous introduction of new models and continues to the present day,
with the name Jeep to be synonymous with ultimate off-road capabilities.
The focus on innovation has brought the
evolution of the legend, with comfort, safety and connectivity to
are nowadays also an integral part of the DNA of the brand, as well as the off-road capabilities.
Today, the Jeep celebrates its entry into the 8η
decade of life opening a new chapter in its history with the disposal of the
raw Plug–in Hybrid models in its history, the new Renegade 4xe and Compass 4xe. The two models are the proposal of the brand
for electrified models with all-electric drive capability,
zero emissions, but also the most innovative all-wheel drive system ever
is activated whenever the driver needs it. Today the "4xe" features all 4x4 of Jeep, offering
top performance and off-road capabilities while providing the ideal
balance between driving pleasure and environmental friendliness.
In Europe 80η
anniversary will be celebrated with a series of events that will bring the public closer to the
brand and its heritage. The first of these is the online presentation
where the collector's editions of "80th Anniversary", which not only commemorate the 80-year history
of the brand, but they also continue a long tradition that began in 1966, with the
first special model series of Jeep.
The new special editions "80th Anniversary"
Protagonist
of 2021 will be the special "80th Anniversary" series, a collector's edition that
will be available at Renagade, Compass, Wrangler and
Gladiator. The special series
is based on the most popular versions of the models and offers in the basic
equipped with top comfort and safety systems, but also unique and
design details. After the presentation of the Renegade "80th Anniversary" which is already
available in the Greek market, will be followed by the corresponding versions of the
of other models 2ο quarter of the year.
Although each model of the Jeep has its own unique style and character, the series "80th
Anniversary" will create a connection between them, thanks to common elements,
such as the seats with the "80th Anniversary" logo, the interior decoration with
the glossy black elements, the specially designed light alloy wheels
and of course the "80th Anniversary" mark, with the legendary Willys MB.
80 years of innovation resulting in
a new page in sustainable motoring
Certainly much has changed since 1941,
but the way in which the Jeep creates its vehicles has a constant component
which makes the brand's models symbols of freedom, adventure,
authenticity and passion.
It all started in 1941 with the Willys MB, followed in 1949 by the four-wheel drive Willys Wagon, which created the category of Sport Utility Vehicle (SUV). This was followed shortly afterwards by the "discovery" of "Premium SUV" with the Wagoneer 1963. In its 80-year career, the Jeep, has always been the pioneer of new categories and
technologies and is now writing a new page with the Plug–in Hybrid Renegade
4xe and Compass 4xe, which will soon be joined by the Wrangler 4xe. The new model was unveiled in the U.S. on
last September will be the most capable Wrangler ever built. Already the first Wrangler in history that can move with zero
emissions, completed the legendary Rubicon Trail in the mountain range Sierra Nevada, one of the most difficult off-road routes, the
which the Jeep for decades has been using for the certification of SUV of.
With dynamism, high technology,
environmental friendliness and always the authentic character Jeep, the legendary brand proudly passes into the 8η
its decade.
