The Shanghai Motor Show 2023 opens its gates for a new edition that will thrill and excite the Maserati is excited to present to the global public its latest all-electric offerings, marking a historic moment for the first Italian luxury brand to produce 100% electric vehicles.
And of course, China is the cradle of this new era of mobility - not only in terms of innovation but also in terms of foresight and a built-in interest in the luxury market - and the ideal place for the world premiere of the Maserati Grecale Folgore.
At this special event, the first all-electric SUV of the "trident" is sharing space with the new Maserati GranTurismo. The powerful and timeless coupe is presented for the first time in the Asian market with an internal combustion engine and the electric drive version, the GranTurismo Folgore.
The future of electromobility has its roots in China. Folgore is the name of the electric range of the "Trident" and represents the innovation, luxury, functional beauty and vision that unites the past and the future in the name of Maserati's unparalleled style. The Shanghai Motor Show 2023 is therefore the ideal meeting point between the Asian market and the brand to observe and reinforce the concept of "Italian luxury performance" at the dawn of a new era.
Electrification will play a key role in Maserati's future strategy, with a commitment to produce electric versions of all its models by 2025 and only fully electric vehicles by 2030. This is an ambitious plan that reflects the boldness that has always defined the DNA of the Trident, leading it towards a future where its success will be based on its uniquely Italian character, its ability to evoke emotions with quality and exclusive products and the magic of innovation. All this is exactly what the automotive industry will stand for in the future.
Maserati CEO Davide Grasso commented: "This is a defining moment for the Maserati brand. Today, we are in China at the Shanghai Motor Show; we are also in Italy for the cosmopolitan Milano Design Week event; we are all over the world celebrating the future, it's a new beginning for the brand. We are celebrating Folgore, the electrification project that has become a reality and is about to pave the way for this revolutionary era.
I am very excited to be here in Shanghai, which is not only an international show but also a global platform for innovation and the ideal place to present the first electric models in Maserati's history."
