Dodge, the brand that has become more closely associated with power and American muscle cars than any other, is taking a major step in the direction of electrification with the introduction of the Dodge Charger Daytona SRT, a striking prototype vehicle that is all-electric. The Dodge Charger Daytona SRT Concept offers a glimpse of the brand's electric future, with a model that retains all of the distinct performance elements that characterize a Dodge.
The Dodge Charger Daytona SRT Concept paves an exciting path to electrification, with a new powertrain that delivers top performance, a distinctive driving feel, and an impressive sound presence. Characteristically, the powertrain that powers the prototype ensures performance superior to that offered by the legendary gasoline-powered SRT Hellcat.
The impressive design of the prototype utilises classic brand elements, but evolves to a new level for maximum efficiency and contemporary aesthetics. In this way, the futuristic references of an all-electric vehicle are combined with features from muscle cars of the past.
The dominant element at the front of the Charger Daytona SRT Concept is the patented R-Wing aerodynamic package, which enhances Dodge's classic image while optimizing the vehicle's performance. Inspired by the design of the classic Charger Daytona, the R-Wing shapes airflow and is combined with the equally dynamic design of the hood and side vents that direct air around the perimeter of the vehicle. The striking proportions are accompanied by simple styling cues, while the illuminated Fratzog badge stands out in the centre of the grille. This symbol was originally applied to the brand's muscle cars between 1962 and 1976, initially without any particular meaning. Today, however, things are changing. The Fratzog logo symbolizes Dodge's electric future, which will be combined with its tradition of performance and modern technology. Similarly on the fenders, the Banshee logo sets the tone for the Charger Daytona SRT Concept's powertrain.
As you'd expect, the interior design takes a driver-centric approach with technology combined with low weight and sporty styling. Lighting is utilised to enhance the three-dimensional feel of the surfaces, while the extensive use of carbon fibre elements is evident. A 12.3-inch touchscreen is located in the centre of the console, while the 16-inch instrument panel is also accompanied by a Head-up Display (HUD). The cabin is full of beautiful details like the illumination on the gas pedal, and the gear selector is a modern take on Dodge's classic shifter that resembles a revolver handle.
Performance in the spotlight
Dodge has a distinct reputation as the brand of American muscle cars. The choice of the name Dodge Charger Daytona SRT Concept is anything but coincidental , since just as the legendary Charger Daytona was the first vehicle to break the 200 mph (322 km/h) barrier on a NASCAR track in 1970, the new all-electric prototype was designed for ultimate performance. To that end, it utilizes a new drive system. The 800V Banshee system focuses on performance and makes the Charger Daytona SRT Concept the first all-electric vehicle from Dodge to be faster than a Hellcat in all key performance metrics, a fact to which the all-wheel drive transmission contributes. But the numbers alone don't describe the full range of driving pleasure the concept offers, thanks in part to the implementation of a number of innovative ideas such as:
Transmission eRupt
Unlike most all-electric vehicles, Dodge has developed a multi-speed transmission system that is selected electromechanically. This way, the shifting of gears is felt by the passengers and "sticks" them forcibly in their seats during acceleration, as one would expect from a Dodge. In addition, the Charger Daytona SRT Concept also features the PowerShot mode, which is activated by a paddle on the steering wheel and provides even more power for a few seconds.
Export Fratzonic
Most all-electric cars impress with their quietness of movement, this certainly couldn't be matched by a Dodge. The Charger Daytona SRT Concept can shout its power at up to 126 dB, which is the same as the SRT Hellcat. The sound is produced by the new patented "Fratzonic Chambered Exhaust system". Indeed, Dodge has placed an "exhaust" in an all-electric vehicle. The system uses a special chamber at the rear of the car, and the operation of the "exhaust" is perfectly matched to the gear changes offered by the eRupt transmission.
The above systems are also customisable through four operating programs available to the driver: Auto, Sport, Track and Drag. In each case, the aim is enjoyment and maximum performance on every drive, as expressed in every way by the Dodge Charger Daytona SRT prototype.
"The Dodge Charger Daytona SRT Concept exists because performance drove us to it," noted Tim Kuniskis, CEO of Dodge. "Dodge is all about power, style and performance and the brand will carry those values forward to create the electric muscle cars of the future. This prototype not only sets the course for Dodge, but will redefine the concept of the American muscle car."
Dodge//SRT
For more than 100 years, the Dodge brand has continued the philosophy of brothers John and Horace Dodge. Their spirit lives on today through muscle cars and SUV's that offer top performance levels in their classes.
Dodge is moving forward as a performance brand, offering SRT versions for every model in its lineup. In 2022, Dodge is offering the 807-horsepower Challenger SRT Super Stock, the world's fastest and most powerful production sedan, the 797-horsepower Charger SRT Redeye, and the Durango SRT 392, the fastest and most powerful SUV in America with three rows of seats, among others. These three muscle cars make Dodge the most powerful American brand, offering more horsepower than any other.
