With the transition to the era of similarly electric and plug-in hybrid models, Citroen is launching a new slogan that will be used in every promotion of these new models. It is its new corporate signature : " INSPIRËD BY YOU ALL “.
From the Traction Avant, 2CV and Type H, to the current generation of Aircross SUVs, Citroen has always supported and followed the evolution of society beyond the automotive industry, listening to the needs of the buying public. That is why, since 2017, it has signed every action with the motto "Inspired By You".
From 2020, in order to "mark" that it is an electric or plug-in hybrid model, it will use solvents above the letter "e" in electric and the letter "h" in plug-in hybrid models. In addition, it changes the way it spells "Inspired By You", making it "INSPIRED BY YOU ALL", to highlight its effort to make electric cars accessible to all, as it did 100 years ago when it tried to make the car accessible to all.
This new signature will be on an international scale, with the first of the 6 models we will see in 2020, the Hybrid C5 AIRCROSS SUV, being the model that launches this new corporate signature. More on the next new model in this range is to be seen on February 27.
